Liking, sharing, commenting – the way homes are being marketed in 2017 is different than it was in the past and it’s important to know what buyers are looking for online before you put your home on the market. Even more important is picking an agent with the knowledge of how crucial your home’s digital presence is. You only get one shot with buyers to make a solid first impression online. Once your home is uploaded to the MLS, it’s syndicated to dozens of websites and (hopefully) shared again and again. Be prepared for your listing to go VIRAL!
Small things matter. Make sure your home looks ready to sell and not in the process of getting ready. You want to wow your buyers with polished photos and a home they can see themselves living in. So touch up the paint in the bathroom, clear out the clutter and make sure surfaces are cleaned off.
That being said, you can’t go wrong with going minimal. Counter tops should be free of appliances, papers, anything! Put it away for the photos (and the showings!). Buyers are easily distracted by all of the “extras.” A clean slate where a buyer can imagine his or her personal i
It’s crucial to connect with an agent who understands the importance of marketing your home online. At Coldwell Banker Realty Corp, we understand the way to connect with buyers. We will use our web presence to get your home out there and implement the latest online tools to do so. To hear all about our digital marketing plans for your home, call us at (215) 855-5600!