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What are Millennials Looking for in a Home?

We’re used to thinking of “home” as a universal concept, but the younger generation is turning that notion on it’s head a bit. Home-buying millennials typically fall into the 18-35 year old range and are known for being tech-savvy and knowing exactly what they want in a home. As a seller, it’s important to know what this generation is looking for, because it’s expected they’ll make up about HALF of the first time home buyers in 2017!
Many millennials are moving from renting in an urban environment but as they get older and start thinking about having a family, they prefer to leave the city for a suburban setting with easy access to public transport.  This is good news for sellers in the suburban Philadelphia area – homes in Montgomery County are just a quick Septa ride away from the city!
Now, let’s think about what exactly these buyers are looking for. Since most are using almost all of their savings on a down payment, they want something move-in ready, generally. That’s not to say there aren’t millennials looking for fixer-uppers, but the majority don’t want to have to spend money they don’t have getting their home up to par! Things like updated kitchens, baths and hardwood are crucial. If your home is carpeted, be sure to specify if their is or isn’t hardwood underneath.
Staging is also a crucial element to attract these buyers. They want to be able to look at your home (and they’ll be looking online first – so it’s important to get your home ready to go viral!)  and imagine what it’ll be like when they’re living there.
Something that’s fairly new in the real estate game is smart home technology. This is essential for young buyers. They want to be able to come inside and control the lights, the heat, even open the front door with their smart phones! This may seem a bit confusing or overwhelming, but fear not! Coldwell Banker, a leader in innovation, has you covered with our Smart Home Staging Kit. You can learn all about Smart Home technology there or contact one of us at Coldwell Banker Realty Corp. We can talk you through the ins and outs and get your home “millennial ready” painlessly!
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Raise Your Home’s Value Instantly

If you are planning to put your home on the market this spring, your real estate agent may be telling you to declutter, or work on your home’s curb appeal or even stage your home. Some of the things on your to do list may seem tedious or downright expensive, but it turns out that you’re actually receiving sound advice.

HomeGain, an agent referral site, has identified the top 10 home improvements under $1500 that add the most value. We’ll break it down your returns on investment (ROI).

  1. Cleaning and decluttering ($290 cost / $1,990 price increase / 586% ROI)
  2. Lightening and brightening ($375 cost / $1,550 price increase  / 313% ROI)
  3. Home staging ($550 cost / $2,194 price increase / 299% ROI)
  4. Landscaping ($540 cost / $1,932 price increase / 258% ROI)
  5. Repairing electrical and plumbing ($535 cost / $1,505 price increase / 181% ROI)
  6. Kitchen and bathroom ($1,265 cost / $3,435 price increase / 181% ROI)
  7. Replace or clean carpets ($647 cost / $1,730 price increase / 169% ROI)
  8. Paint interior ($1,012 cost / $2,112 price increase / 109% ROI)
  9. Repair floors ($931 cost / $1,924 price increase / 107% ROI)
  10. Paint exterior ($1,467 cost / $2,222 price increase / 51% ROI)

Some of these items on this list could even be done for cheaper if you’re enterprising and do it yourself, making an even larger return on investment!

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How to Prepare to Sell in the Social Media Age

Liking, sharing, commenting – the way homes are being marketed in 2017 is different than it was in the past and it’s important to know what buyers are looking for online before you put your home on the market. Even more important is picking an agent with the knowledge of how crucial your home’s digital presence is. You only get one shot with buyers to make a solid first impression online. Once your home is uploaded to the MLS, it’s syndicated to dozens of websites and (hopefully) shared again and again. Be prepared for your listing to go VIRAL!

Small things matter. Make sure your home looks ready to sell and not in the process of getting ready. You want to wow your buyers with polished photos and a home they can see themselves living in. So touch up the paint in the bathroom, clear out the clutter and make sure surfaces are cleaned off.

That being said, you can’t go wrong with going minimal. Counter tops should be free of appliances, papers, anything! Put it away for the photos (and the showings!). Buyers are easily distracted by all of the “extras.” A clean slate where a buyer can imagine his or her personal i

It’s crucial to connect with an agent who understands the importance of marketing your home online. At Coldwell Banker Realty Corp, we understand the way to connect with buyers. We will use our web presence to get your home out there and implement the latest online tools to do so. To hear all about our digital marketing plans for your home, call us at (215) 855-5600!